A: One bite at a time.
I think for artists, or any solo entrepreneur really, social media and growing followers can seem like an elephant.
How do you grow followers when you haven’t sold enough paintings to figure out who your collectors are?
How do you keep going when your email list is only starting at 40?
Instagram? Now I have to be on IG?!!
Speaking as someone who was in that place and is steadily (and slowly) moving forward...
For every painting you sell, you get to know your collectors better.
For every event you go, you collect a few extra names.
For every time you post you get a couple more followers.
That’s not a lot over the course of a few months or even a year. But it adds up over a few years. Your single email leads to many newsletters read, which leads to a sale, which leads to knowing your collectors a little more, which leads to events where you can better meet your collectors. Tiny shifts over a long time can totally change your trajectory.
While you can certainly push harder on each of these tools for a faster track, I’m personally quite amazed at the power of these tiny bites over time.
Did you notice in the photo my husband sent me that I’m hanging with Amazon and the WSJ during the holiday season? Hertz too? Totally small bites my friend. Small freakin’ bites. (Yes, I completely bust out laughing when I saw my newsletter making it into the “top deals” category.)
— R. Bangs